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Psicología económica y del comportamiento del consumidor

Misbehaving: The Making of Behavioural Economics

¿Y cómo chingaos le hago?: Finanzas personales para iletrados, desorganizados, despilfarradores, etc.

El punto clave (The Tipping Point): The Tipping Point

Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart

Un pequeño empujón: El impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad

Cabrona y millonaria

El mundo en 2050: Todas las tendencias que cambiarán el planeta

Influence: The Psychology of Persuasion

El economista en pijama: La economía en nuestra vida cotidiana

La economía de tu vida: Cómo administrarte de los 10 a los 100 años

Buyology: Truth and Lies About Why We Buy

Por qué mentimos... en especial a nosotros mismos: La ciencia del engaño puesta al descubierto

Principles of Marketing Engineering, 2nd Edition

La economía de la manipulación: Cómo caemos como incautos en las trampas del mercado

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

CÓMO HACERSE RICO ¡¡YA!!: Aprende a Solucionar para Siempre Tus Problemas de Dinero

De compras con él y ella: Técnicas de mercadeo para entender cómo venderles al hombre y a la mujer

La psicología del dinero: Por qué ejerce tal poder y cómo dominarlo

Why We Buy: The Science Of Shopping

Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

Los mercenarios de la imagen: mercadotecnia vs democracia

Nutrición (de)mente: Neuronutrición: la ciencia de la alimentación inteligente

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Edition 2

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Purple Cow, New Edition: Transform Your Business by Being Remarkable

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Revolutionary Wealth

Más allá del Revenue Management Hotelero : Cómo aprovechar las nuevas oportunidades de mercado

Scarcity: Why having too little means so much

Business Gamification For Dummies

Youtility: Why Smart Marketing Is about Help Not Hype

The Foundations of Behavioral Economic Analysis

Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Contagious: Why Things Catch On

Small Data: The Tiny Clues That Uncover Huge Trends

Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

About Face: The Secrets of Emotionally Effective Advertising

Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

Grocery E-commerce: Consumer Behaviour and Business Strategies

The Foundations of Behavioral Economic Analysis

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Emotion and Decision-making Explained

COMO HACERSE RICO ¡¡YA!!: Aprende a Solucionar para Siempre Tus Problemas de Dinero

We Are All Weird: The Rise of Tribes and the End of Normal

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

Affluenza: How Overconsumption Is Killing Us--and How to Fight Back, Edition 3

Deseo consumido: ¿Y si pasaras un año sin comprar? Una investigación sobre por qué el consumo nos consume

Happy Money: The Science of Happier Spending

Affluenza: How Overconsumption Is Killing Us--and How to Fight Back, Edition 3

Consumidores y ciudadanos

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

The Wisdom of Crowds

The Long Tail: Why the Future of Business Is Selling Less of More

The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

Hooked: How to Build Habit-Forming Products

Small Is Beautiful: A Study of Economics as if People Mattered

The Secret Language of Influence: Master the One Skill Every Sales Pro Needs